2012-06-20 - In the international year of sustainable energy for all, Milan’s Museum of Science and Technology unveils a new exhibition area dedicated to the evolution of the energy system and the new interactive laboratory (i.lab) Energy & Environment.

Foremost among the sponsors of the initiative, ABB will offer contributions over the course of the exhibition and content to raise awareness among visitors about energy and sustainability issues.
“The Museum is alive, it is everyone’s, open to all. Today’s world is moving at a breakneck pace and we are all searching for meaning and opportunity. The Museum is alive, it is the Museum of the Future of the World.” With these words, Guido Ucelli di Nemi, who founded Milan’s Leonardo da Vinci Museum of Science and Technology back in 1953, describes his “creation.”
It is with the same spirit that today ABB Italy espouses the goals of the Museum to promote issues like renewable sources, grid upgrading, energy savings and efficiency, and lends its support to the Museum in its mission to integrate energy and environmental issues into daily practice and make them more widely accessible.

The two-year agreement will see ABB back two important initiatives. The first is a new exhibition area to showcase the elements that make up the energy system (sources, grids and users) and the main technical aspects, the prospects for change and the importance of public awareness and involvement. The second initiative entails the creation of an interactive laboratory in which adults and children alike can learn to train their “eye on energy” by taking advantage of renewable and fossil sources to “extract” energy, put it on the grid using electricity, and use and accumulate it through experiments conducted in small groups to encourage teamwork and the exchange of ideas.
“The main principles underpinning the collaboration with the Museum fully reflect our “core business” at global level,” says President of ABB Italy Gian Francesco Imperiali. “We talk about renewable sources, so-called smart grids, energy savings and efficiency – all areas in which the Group operates with a wide offering of solutions. We are confident that the new exhibition areas will make people more aware that these issues are top priority in terms of Italy’s response to the need for a stronger global economy and are a key factor for growth.
By taking part in this initiative, ABB reiterates its commitment to bringing youth and schools closer to the world of technology through tangible and interactive initiatives in keeping with the partnerships that the Group has forged in the past with various technical institutes and leading universities.
The partnership between ABB and the Museum seeks to promote a culture of hands-on learning in an effort to create an alliance of excellence to reach the widest possible audience of students, citizens, institutions and the media.
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